What Sorella Luna Doesn't Sell

Belts
Women wore commercial belts at least from the latter part of the nineteenth century. Because self-adhesive pads became available only in the early 1970s, if women used pads, they had to wear belts, suspenders, "sanitary panties," (underpants with hooks or tabs or something else to hold the pad in place) - or invent some way of getting the pad to stay in place.

Companies sold probably hundreds of varieties of belts in the past hundred years, but the industry almost disappeared in the early 1970s with the advent of pads with adhesive (Stayfree and New Freedom).

The picture of the woman probably reflects the "Modess . . . . because" ad campaign, dating this belt from the late 1940s.	The typography suggests that this stems from the 1930s or 1940s.
The box bears a copyright of 1970.	The box bears a copyright of 1973.